Week 2 Blog Post

Well, I'm back. Heading into my 3rd blog post and I'm starting to enjoy it. As I've said in my previous posts I never thought I would be doing this.

I found this week's material interesting. Evaluating this week's material made me think of the following: One buzz phrase that football coaches like to use is that we are in the "information gathering" business and not the information giving business. Coaches love to discover and learn new information in recruiting, in offensive/defensive schemes, in personnel matters, etc but they do not like to let information about their program out.

Information Liquidity - I liked the idea of the "One to Many" concept. It is something that most people deal with every day and never think of it. On any given day I get several emails from different sites from Marriott to CVS and from Infiniti Service to Brooks Brothers. I must say the vast majority of these emails I delete without even opening them, but occasionally I do see a promotion that I open up and click on. I would also think that tweets sometimes could be considered in this model as well. News agencies put out a tweet that may contain an article link that then gets retweeted and passed around the internet. I did find the information about ubiquitous activity very interesting. The advent and evolution of mobile technology in the last 4-5 years has been tremendous. From my own experiences, social media has drastically changed the realm of football recruiting. On Aug 1, 2014 SnapChat becomes a legal method of communication in recruiting. This will allow for a tremendous flow of communication to prospective student athletes on a medium that they use quite frequently and it is incredibly inexpensive for both coaches and the prospects.

Making the Transition to the Social Web - The SnapChat and other methods of social media also are highlighted in the reading about transitioning to the social web. I gave a presentation (at the time I thought it was a job interview, but it was simply a fact finding mission by a university's football program) in which I covered the importance of social media in the recruiting process. I was surprised that a few of the coaches told me that some of my thoughts and ideas were the first they had heard on the topic outside of some basic social media functions.