This line of the article really jumped out at me: "Social Media platforms enhance the power of online communities in four ways: They promote deep relationships, allow fast organization, improve the synthesis and creation of knowledge, and permit better filtering of information."
In the Fall of 2013 I went on a mission to find a member of the UConn student body who possessed the technical skills in PhotoShop and InDesign to create the type of content that I knew we needed to be supplying to our target audience (students, alums, fans, donors, prospective student-athletes, etc). I found myself a gem, and ironically she grew up just about a mile from where I grew up. I was lucky that I found someone who I could really vet through many contacts I had at UConn and from my hometown. She turned out to be fantastic, and she keeps getting better with every piece that she creates.
Here are some examples of things that schools are putting out:
You can see that these really captivate the audience and they really do the four things mentioned in the above quote.
Here are a few examples of what my student worker (Steph Orts) prepared while she was working for me. (If anyone has a need for similar things to be created I would HIGHLY recommend her).
These are a great way for people to get their messages across to key constituency groups via Twitter and Facebook. They are graphically appealing and they provide meaningful information. It is far better than simply seeing 140 characters on a screen.
No comments:
Post a Comment