Competition Between Bloggers

As I was reading the chapter on social media I came across this line:

"The dynamics of social media today are rooted in the competition between bloggers to greater influence for their personal points of view, attached to their names and their identities."

This made me think of a well known story within the collegiate football coaching circles of two brothers who started a website in 1999 called FootballScoop.com. Football Scoop is essentially a semi-news driven and semi-gossip driven site that tracks coaching changes as coaches are hired, fired, promoted, retire, etc.

Here is an article that details the split between the two brothers, Scott and Pete Roussell which led to the creator of Football Scoop's first ever competitor CoachingSearch.com. CoachingSearch.

Article on Brotherly Feud

These two men who really revolutionized the tracking of coaching searches and football personnel moves have both created a tremendous brand together, and since their separation they've created two very powerful individual brands. Both have a huge following on Twitter where they have several thousand followers. Football Scoop Twitter has over 57,000 followers while CoachingSearch Twitter has over 40,000 followers. What were once sites followed by coaches and athletic administrators are now followed by fans, the media, and student-athletes.

I have always found this story interesting and reading the social media chapter, especially the quote I pulled earlier really puts this into a different perspective.