As I watched this week's lecture the 3 Cs of Capital, Competition and Creativity really stuck out to me. I do agree that this is the future of the internet and it is the future of many different businesses. I have, without a doubt, witnessed this concept in college football recruiting in the past 12-18 months.
The video also mentions Vine, which is an interesting concept for social media. I prefer the 15 second Instagram videos as opposed to the 6 second Vine videos. I did agree with the mention that Instagram is becoming the younger generation's Facebook; however, I feel that SnapChat may even be taking over the popularity of Instagram. As I stated in an earlier week's blog post, SnapChat becomes a permissible form of communication for college coaches and prospective student-athletes on August 1, 2014.
It will be interesting to see what sort of traction Mark Cuban can gain with his new social media application called CyberDust, which like SnapChat contains texts and photos that disappear and are untraceable once gone. Mark Cuban Cyber Dust.
Earlier this week I read a job posting put out by the University of Michigan Football program. Michigan Recruiting Assistant Job Posting. I actually think that Michigan will have a larger reach to prospects if the videos are being created for Instagram. I believe that it is a larger platform amongst the target audience compared to Vine.
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