Page 11 of this week's main reading had a line that really jumped off the page at me: "Consumers run the show". I think that it is becoming more and more important for marketers to realize this in today's economic climate. When I was working at UConn I took the approach of trying to provide social media content, handwritten correspondence, and general correspondence to our prospective student-athletes that they wanted to see. The target audience was my consumer base and I couldn't simply take the approach of creating material that I liked to view or that the coaches thought we should create (although at times those ideas did fit what we needed to do).
I also was struck by the mention of cookies. In the past several months I have made numerous trips to Indianapolis (for the AFCA convention, KD Connect Week, a job interview at Purdue, etc), so I often get United Airlines banners on web pages advertising flights from BDL (Hartford, CT) to IND (Indianapolis, IN).
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