After reading through this week's topic on how marketing strategies may have changed because of the internet, a story I read last fall came to mind.
Was Jesus the Original Tweeter? - Huffington Post
Was Jesus the Original Tweeter? - Washington Times
Now, when you take a step back from whatever your personal beliefs are, it is pretty amazing that the Vatican is connecting the Catholic Church, that is over 2000 years old to Twitter. I think this shows just how powerful the internet and digital marketing is in today's society.
Saturday, April 26, 2014
Friday, April 25, 2014
First Ever Blog Post
So I am writing a blog post...for an MBA class. I have to say that I never really thought I would ever be blogging, but here I am.
This is not the first time I have seen or heard the Today Show clip about the @ symbol and the internet, and it was just as entertaining this time as it was the first.
Reading through and viewing the material this week has really allowed me to reflect on the changes to the world of college football recruiting (my experience & expertise as a professional) over the last several years. When I first started out in the field we would mail VHS tapes to HS coaches who would then copy footage for us and send it back in a return mailer that we provided. Shortly after, we shifted to sending DVDs using a similar method. The past 2-3 years has seen a completely drastic shift towards in the internet for our football recruiting film. At first coaches were posting videos to YouTube, but within the past 18-24 months HUDL has become the hotspot for finding these videos.
Here is a link to HUDL's website: HUDL and here is a link to a sample HUDL film of a PSA (prospective student-athlete) whom someone like me would be recruiting: Zach Allen New Canaan HS HUDL.
Twitter and Facebook have also revolutionized football recruiting, especially in our ability to communicate with prospects. It is not uncommon to have DM conversations with prospects, as it is a permissible method of communication. I never really thought I would ever have my twitter handle on my business card, but in today's technological age, it is essential for me to have @DWilcz on my business card.
With all of that being said, I think I fall on the side of the internet making us smarter. Yes the internet in cluttered with quite a bit of nonsense, but it also has endless tools that could make us smarter and more efficient.
This is not the first time I have seen or heard the Today Show clip about the @ symbol and the internet, and it was just as entertaining this time as it was the first.
Reading through and viewing the material this week has really allowed me to reflect on the changes to the world of college football recruiting (my experience & expertise as a professional) over the last several years. When I first started out in the field we would mail VHS tapes to HS coaches who would then copy footage for us and send it back in a return mailer that we provided. Shortly after, we shifted to sending DVDs using a similar method. The past 2-3 years has seen a completely drastic shift towards in the internet for our football recruiting film. At first coaches were posting videos to YouTube, but within the past 18-24 months HUDL has become the hotspot for finding these videos.
Here is a link to HUDL's website: HUDL and here is a link to a sample HUDL film of a PSA (prospective student-athlete) whom someone like me would be recruiting: Zach Allen New Canaan HS HUDL.
Twitter and Facebook have also revolutionized football recruiting, especially in our ability to communicate with prospects. It is not uncommon to have DM conversations with prospects, as it is a permissible method of communication. I never really thought I would ever have my twitter handle on my business card, but in today's technological age, it is essential for me to have @DWilcz on my business card.
With all of that being said, I think I fall on the side of the internet making us smarter. Yes the internet in cluttered with quite a bit of nonsense, but it also has endless tools that could make us smarter and more efficient.
Subscribe to:
Posts (Atom)